Facebook Analytics tool is going away soon
Important changes are coming to the Facebook business tools at Facebook. You may have received a mail notifying you of the changes. You may get one if you have visited Facebook Analytics or are the owner of an account with Facebook Analytics enabled.
After June 30, 2021, Facebook Analytics will no longer be available. Facebook Analytics may have provided reporting about your website, mobile app, Facebook Page and Instagram Profile depending upon your account setup which you may need to salvage before the projected date.
While Facebook Analytics individual tool is going away, these alternatives continue to be available: Events Manager, Ads Manager, Page Insights, Instagram Insights and Facebook Business Suite Insights. If you currently use or previously used Facebook Analytics, you should begin preparing towards this by taking the following actions:
- Visit your Facebook Analytics account(s):
Explore the information and insights that are provided before the product is no longer available. Go to Facebook Analytics - Download details for future reference:
Until the end of June, you will still be able to access reports, export charts and tables and review insights. Export and Download Data - Visit our Business Help Center:
Learn more about this change and alternative measurement tools. Visit Help Center.