The month of February will mark the beginning of monetisation for the YouTube Shorts platform as competition against Tiktok – Instagram intensifies for who garner for the best activities, creators and vibrant platform for users.
YouTube announced back in September 2022 that it would expand the monetization of Shorts to compete with TikTok, and today Google announced when ad-based monetization will begin to be paid to creators. The change of terms is valid from now on and all partners and creators must accept them to continue making money with YouTube.
Monetization will be done in the same mode as the current one with videos, Super Chats and other YouTube features, with direct revenue sharing, something TikTok doesn’t do. That way, YouTube hopes to attract more creators to Shorts.
The New YPP Contract
In addition, YouTube displays the terms in a modular way, that is, creators will not be required to monetize their Shorts, but everyone must accept and sign the base agreement that determines YouTube rules and how payments will be made.
The new terms must be accepted by July 10, 2023 to continue receiving payments, otherwise creators will have to enroll in the Partner Program again.
YouTube’s modular contract is divided into two parts:
- The first part is about ads shown in long videos, Shorts, YouTube Music, and YouTube Kids.
- The second part mentions “commercial products” as channel members, Super Chats, Super Stickers and thanks. The terms of this latter part are automatically accepted when you enable these features on your channel.
Finally, another added change is that Shorts will no longer count on the hours of content displayed to participate in the YouTube Partner Program. From now on, creators’ videos must have:
- at least 4,000 watch hours in the last 12 months, and
- public Shorts must have 10 million views in the last 90 days, and
- the channel has at least 1,000 subscribers.
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