Twitter Launches New Monetization Program for Creators

Twitter has always gone against the grain when it comes to paying the creators who occupy the network. But it seems, this is ending! Elon Musk‘s social network reported last Thursday (13th) the launch of its new monetization plan.

For the first time, the social network now shares with influencers part of the resources it receives from advertising.

Check out the platform’s tweet:

Surprise! Today we launched our Creator Ads Revenue Sharing program.

We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
— Twitter (@Twitter) July 13, 2023

Creator Ads Revenue Sharing will be available in all the countries where Stripe supports payouts. We are rolling out to an initial group who will be invited to accept payment.

Although there is still no clear explanation from the company about the terms of monetization, reports circulating through the network indicate that the amounts paid to creators are between $ 1,40 and $ 4,800.

For now, the tool is not available to all users of the platform, being necessary to fulfill some requirements to be eligible, which includes subscribing to the network’s subscription plan, Twitter Blue, having at least 5 million impressions on tweets in the last 3 months and passing the human review of the Monetization Standards for Creators. Verified Organizations will also be able to join the monetization program.

How you can become eligible

To be considered eligible for creator ads revenue sharing you must:

Be subscribed to Twitter Blue or Verified Organizations
Have at least 5M impressions on your posts in each of the last 3 months.
Pass human review for Creator Monetization Standards.

What you’ll need once you are approved

A Stripe account. We work with Stripe for payouts and are rolling out to our first batch of creators who have already signed up for Creator Subscriptions.
Adhere to our Creator Subscriptions policies.

Where to apply

We will soon launch an application process for ads revenue sharing.

Creators will be able to apply for both Creator Subscriptions and Creator Ads Revenue Sharing by accessing Monetization in their settings.

To date, payment is limited to countries where the Stripe payment network operates. However, the program is not yet available to all creators of the platform (even meeting the requirements mentioned above).

Despite the debut of the monetization program, this is not the first way that Twitter makes available for its users to make a little money per month with the social network. The network already has options for video monetization and Super Follows.