It was Tuesday, 19th August, 2014 when Kirusa announced that it has acquired Saya Mobile, a Ghana-based provider of instant messaging apps geared specifically for African consumers. Yea, Saya had the tagline; Sms is old skool… Saya is the new kool. The acquisition was described by Kirusa’s representative that it enhances Kirusa’s expertise and the reach of its InstaVoice mobile app across the African continent. As per the deal, Kirusa has acquired the technology, intellectual property, and workforce of Saya, which will now be working on Kirusa’s mobile applications.
“Africa remains a top priority for our business,” says Inderpal Singh Mumick, CEO of Kirusa. “While there has been astonishing progress of the mobile industry, the biggest impact of mobile in Africa is yet to come. We believe there are advantages to building products specifically for this region and have made the strategic decision to acquire Saya in line with that thinking. Since its inception, Saya has focused on delivering compelling messaging applications that enhance the mobile user experience and are tailored to the mobile consumers in emerging markets, and more specifically, in Africa.”Inderpal Singh Mumick, CEO of Kirusa.
Founded in 2011, Saya had received wide exposure for its real-time “Street Chat” messaging application. Based on highly scalable back-end architecture, Saya’s platform includes social network integration, location-based and group chat across multiple phone platforms including J2ME, Android and iOS. Users were able to join chat rooms via Facebook and the experience was smooth as compared to eBuddy instant messenger more so on JSME.
“In launching Saya, we wanted to create a world class product but that was made by Africans, for Africans,” says Robert Lamptey, CEO of Saya. “Joining forces with Kirusa is a natural and exciting next step for our team. We remain focused on our goal of placing this technology into the hands of and empowering millions of mobile subscribers. We look forward to realizing this vision together with Kirusa.”Robert Lamptey, CEO of Saya
“It was a true pleasure working with Kirusa on the acquisition. The professionalism and understanding displayed by their team during this process has been exceptional. Having known Kirusa’s management for years and supported Saya since its launch, MEST couldn’t be more supportive of Saya becoming a part of a company led by such industry visionaries”, says Neal Hansch, Managing Director of the MEST Incubator program in West Africa.says Neal Hansch, Managing Director of the MEST Incubator program in West Africa
“We are thrilled to have Saya’s talented team join Kirusa,” says Mumick. “Robert’s vision for mobile-first solutions in emerging markets matches that of our company and we believe this collaboration will continue to foster more creativity and innovation for the benefit of our customers.”says Inderpal Singh Mumick, CEO of Kirusa.
To be continued.