Netflix has decided to discontinue its basic ad-free plan for new and rejoining members in more countries beyond the US and UK. This means that the cheapest ad-free tier will no longer be available in several countries. Instead, the streaming service has introduced a new option called “Basic with Ads” to complement its existing ad-free Basic subscription. This new plan will allow subscribers to enjoy movies and TV shows at a lower price, but with advertisements.
The move came after Netflix launched several pilot tests in different countries, including Mexico, India, South Korea, and Italy, to try the “Basic with Ads” plan before making it official. Netflix has been experimenting with advertising for a while as a way to expand its user base in price-sensitive markets. However, the company clarified that existing members will not be affected by the change and can still keep their ad-free plan.
The pricing for the new ad-supported tier varies by country, but it is generally more affordable than the previous ad-free Basic plan. Netflix has also changed the name of its ad-supported tier following the removal of its ad-free Basic subscription.
While the shift to advertising may have some users concerned, Netflix assures that it will only show ads for its own original programming, and not from third-party advertisers.
Netflix has ended its basic ad-free plan in more countries beyond the US and UK, and introduced a new option called “Basic with Ads” at a cheaper price point. Existing members can keep their ad-free plan, and ads will only be shown for Netflix’s own original content.