Meta begins unification of Facebook, Instagram and Messenger settings with Account Center

The tool makes the experience of the platforms more integrated. Personal details, passwords, and security are just some of the settings that can be managed through the Account Center.

The web is quite an interesting place, or should it be rather a corporate thing or perhaps the revelations of dynamism of nature collectively. In the acquisitions periods of Instagram and WhatsApp there was a lot of fuss about not ever unifying the platforms for various reasons. Now the reverse is being propagated.

Well on the user level and management of businesses on the platform, the development is very much welcomed as this helps much with appreciating various stages of user engagement and Teams of managers along simplifying the account management at every usage level.

In the third week of January, Meta started releasing a new feature that lets you find and manage your services settings in one place. Account Center is available in the Facebook, Instagram, and Messenger settings menus to help users control their preferences in a centralized area.

The tool makes the experience of the platforms more integrated. Personal details, passwords, and security are just some of the settings that can be managed through the Account Center. There is emphasis on the addition of the topic “Ad preferences”, which provides more control over the advertising displayed on the services.

Account Center accross Facebook, Instagram and Messenger
Account Center accross Facebook, Instagram and Messenger

As an example, you can have the preferences of sponsored content displayed unified through the Account Center, causing the same type of ad to be consistently shown on Facebook and Instagram. Simply enter your accounts under the same umbrella of profiles registered on meta platforms.

Adding more than one profile is optional, according to Meta. Even if you choose to keep your profiles in separate accounts, the new features offered by Account Center will also be available.

The platform also utilise the opportunity to improve control over ads on its services. To make its data usage policy clearer, Meta is renaming the “Data Controls on Your Activity” to “Partner Data about your activity”, which showed which of your data was provided to Meta’s partner companies.

Another revealed change is that Meta is “making it easier for people to understand their options” by seeing ads shown by Meta in other apps and websites. The Meta is expanding efforts to give users more privacy, especially after scandals over the past decade and the complaints of former employee Frances Haugen.

The Account Center can be obtained after updating the Facebook, Instagram and Messenger apps, but according to Meta, the feature will reach users gradually over the coming months.

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