YouTube introduces Creator Music to link creators with copyrighted songs

Creator Music is designed to bring dynamism into the creation process and also help the music community achieve some growth of their own on the platform.

Many creators knowingly avoid including any licensed music snippet in their videos to avoid harsh penalties that are applied by YouTube, such as content removal, demonetization, restrictions and more. Most have a strong appetite for the FREE to use music from the Audio library.

Creator Music Outlook

Creator Music is designed to bring dynamism into the creation process and also help the music community achieve some growth of their own on the platform. For instance; a well known music with achieved appeal can be added to a creator content, a combo that can give some advantage and as well a disadvantage to the final product. This is going to be a sour mostly experience, however lets see what the attempt would bring forth. Whether a progress or retrogress, time is all it requires.

Creator Music intent

YouTube’s Creator Music program allows creators to add licensed or copyrighted music to their videos for a fee for use of the track. According to Billboard, values range from free to $4.99 per song, but prices can change by demand.

That way, YouTubers will be able to pay this fee in advance and maintain the monetization of their videos, avoiding blockages or penalties on YouTube, which currently deducts 45% of revenue in commissions and passes 55% to creators. Another option is to share the revenue from the video with the holder(s) of the licensed songs, thus avoiding the initial cost, but in this case the profit is split half and half with YouTube and the creator will be left with only 27.5%.

Rollout table

Creator Music is in beta testing in the United States and is expected to expand to more regions of the world in 2023. YouTube says it has already struck deals with more than 50 record labels, publishers and distributors and that “hundreds of thousands of songs” will be available through the program with a catalog of popular songs for creators.

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INTRODUCING CREATOR MUSIC
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