Google the “Don’t be evil” guys have had a phenomenal touch in the technology circles and help shape the lives of many since their inception. Advertisement has been a huge factor in the growth of Google (invariably they have done lots of other …) which has made them the subject of a phrase they once upon a time used against the large organisations of the time.
Today Google’s desire to maximise profit alongside securing the advantage of their innovations in a competitive space has often kept many behind in their patronage. This article seek to provide such audience with alternatives at their disposal.
Here are the six tentative advertising platforms you can choose from;
- Microsoft Advertising
- Amazon Advertising
- Facebook Ads
- LinkedIn Ads
- Taboola and Outbrain
These platforms offer various advertising formats such as search, display, video, and native ads. They also have various targeting options and analytics tools to help optimize and measure campaign performance. Keep in mind that each of these platforms has its strengths and weaknesses, so choosing the right one will depend on your specific business needs and goals. Now lets dive right in.
Microsoft Advertising is a pay-per-click advertising system owned by Microsoft. It allows advertisers to bid on keywords relevant to their business and create ads to display to users who search for those keywords on search engines and other platforms. Advertisers only pay when a user clicks on their ad, which means that costs are directly tied to the effectiveness of a campaign.
Microsoft Advertising can be an effective tool for businesses looking to attract more customers, as it provides a way to reach a large audience of potential customers who are actively searching for products or services. Microsoft Advertising offers a range of targeting options, including location, device, time of day, and more, to help advertisers reach their intended audience. In addition to search ads, Microsoft Advertising also offers display ads, which can be used to show ads on websites and apps that are part of its network.
To conclude, Microsoft Advertising can be an effective way for businesses to reach new customers and increase their online visibility. However, as with any advertising platform, success depends on a well-designed and well-executed campaign strategy. much as required at Google Ads. Microsoft Advertising is from United States.
Amazon Advertising is a service that allows businesses and brands to advertise their products on the Amazon marketplace. This service offers a range of advertising solutions, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. These ads enable advertisers to reach their target audience on Amazon and drive traffic to their product listings.
Amazon Advertising works on a pay-per-click model, which means that advertisers only pay when a user clicks on their ad. Advertisers can set their own budget for their ad campaigns, and targeting options such as keywords, product categories, and customer interests can be used to ensure their ads reach the right audience.
Additionally, Amazon Advertising provides advertisers with access to audience insights and analytics, as well as tools for tracking ad performance and optimizing campaigns. Advertisers can manage their Amazon Advertising campaigns through the advertising console or Amazon DSP console.
Amazon Advertising is a powerful tool for businesses and brands looking to promote their products on the Amazon platform and increase their visibility to potential customers. Amazon is from United States.
Facebook Ads are paid posts that businesses use to promote their products or services to Facebook/Meta Platforms users . With Facebook Ads, businesses can target specific audiences based on factors such as age, location, interests, and behaviors, allowing them to reach the people who are most likely to be interested in what they have to offer.
There are several types of Facebook Ads, including image ads, video ads, carousel ads, and more. To get started with Facebook Ads, businesses first need to create an ad account and then use Facebook Ads Manager to create and manage their campaigns.
Through Facebook Ads Manager, businesses can set their budget, choose their audience, select their ad format, and track their results to optimize their campaigns for better performance. Facebook/ Meta Platforms is from United States.
LinkedIn Ads are a form of advertising available on the LinkedIn social networking platform. Through LinkedIn Ads, businesses can reach a targeted audience of active professionals with paid advertisements that appear on LinkedIn.
LinkedIn Ads can be customized based on the advertiser’s business goals, target audience, and budget. Advertisers can choose from a range of ad formats such as sponsored content, message ads, and conversation ads. Advertisers can also control their costs by setting up a daily or total campaign budget and selecting their bidding strategy.
LinkedIn Ads can be created using the LinkedIn Campaign Manager, which provides a step-by-step guide for creating and managing ad campaigns on the platform. Once an ad campaign is created, advertisers can track and measure its performance using Campaign Manager’s reporting and analytics tools.
LinkedIn Ads may be more expensive than other social media advertising platforms due to their focus on a primarily B2B audience of active professionals. However, they offer the ability to reach a highly targeted audience with relevant messaging and are a useful tool for businesses looking to build brand awareness or generate leads among professionals in their industry.
Additionally, LinkedIn offers marketing certifications and courses to help businesses become experts in advertising on the platform. LinkedIn is from United States and belongs to Microsoft.
They offer a program called SpeedyAds Publisher, which pays publishers for every click made on ads that they display on their websites. Publishers simply need to add a small code snippet to their pages , and the system will automatically display relevant ads.
SpeedyAds also offers branding, signage, and digital printing services, and their goal is to increase the brand awareness and sales of their clients. They are an alternative to traditional pay-per-click advertising, and offer a flat-rate keyword advertising model.
Taboola and Outbrain
Taboola and Outbrain are both content recommendation platforms that provide publishers with a way to monetize their content through native advertising. Both companies offer widgets that suggest articles or other types of content to readers based on their interests and browsing history.
The two companies were planning to merge in 2020 in a deal estimated at $850 million, but the merger was canceled later that year. Despite this, both companies remain major players in the content recommendation market. Taboola is an Israeli company, whiles Outbrain is from United States.