The best ad sizes to select for your Ad campaign

Deciding on what size formats to use for advertising campaign is as important as the overall advertisement strategy for your goal

Deciding on what size formats to use for a display advertising campaign is as important as the overall advertisement strategy for your goal. To help you on the journey of your match making, here are the various sizes to select from.

Top-performing ad sizes

Ad sizeDescription
728×90Also known as a “leaderboard”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are turned on.

Performs well if placed above main content, and on forum sites.

Can also be used with tablet-optimized pages.
336×280Also known as a “large rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are turned on.

Performs well when embedded within text content or at the end of articles.
300×250Also known as a “medium rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are turned on.

Performs well when embedded within text content or at the end of articles.
300×50Mobile-friendly web size also known as “mobile banner”. It fits larger mobile phone screens at the top or bottom of the screen.
160×600Also known as a “wide skyscraper”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are turned on.

Best if used along sidebars of webpages.

Other supported ad sizes

Ad sizeDescription
1024×768Tablet landscape full-screen ad. Used for mobile app interstitials.
970×250High demand in preferred deals and private auctions.
970×90Sometimes referred to as a “large leaderboard”.

This size is ideal to showcase high-definition content such as videos, photos, animations, and applications.
768×1024Tablet portrait full-screen ad. Used for mobile app interstitials.
480×320Mobile landscape full-screen ad. Used for mobile app interstitials.
468×60Also known as a “banner”. This format can fit into smaller spaces that don’t accommodate the 728×90 leaderboard.

The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance.

Can also be used with tablet-optimized pages.
320×480Mobile portrait full-screen ad. Used for mobile app interstitials.
320×100Mobile-driven ad format that provides twice the height of standard mobile banners.
320×50Also known as the “mobile leaderboard”. This format is a mobile-optimized banner.

These ads fill the width of a mobile phone screen (for example, iPhone, Android, BlackBerry 6 and so forth).
300×600Sometimes referred to as a “half page”. This format provides a larger space for advertisers to get their message across and can offer users rich engagement.

The 300×600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.
300×100Mobile-friendly web size
250×250Also known as a “square”, this format can fit into smaller spaces that don’t accommodate larger rectangles.

The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance.
234×60Also known as a “half banner”. This format can fit into small spaces.

This size doesn’t tend to perform as well as others due to its small size and limited supply of available display ads.
200×200Also known as a “small square”, this format can fit into smaller spaces that don’t accommodate the larger rectangles.

The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance.
180×150Also known as a “small rectangle”, this format can fit into small spaces.

This size doesn’t tend to perform as well as others due to its small size and limited supply of available display ads.
125×125Also known as a “button”, this format can fit into small spaces.

This size doesn’t tend to perform as well as others due to its small size and limited supply of available display ads.
120×600Also known as a “skyscraper”, this format can fit into narrower spaces that don’t accommodate the 160×600 wide skyscraper.

The supply of available display ads for this ad size is more limited though, which may lead to sub-optimal ad performance.
120×240Also known as a “vertical banner”, this format can fit into small spaces.

This size doesn’t tend to perform as well as others due to its small size and limited supply of available display ads.
120×60Also known as a “button”, this format can fit into small spaces.
88×31Also known as a “button”, this format can fit into small spaces.
InterstitialsUsed for full screen ads. 

Regional soaring ad sizes

Ad sizeDescription
980×120Also known as a “panorama”. Most popular size in Sweden and Finland. Can also be used as a substitute in Norway. Performs well when placed above main content.
980×90Popular European size.
950×90A top size in China.
930×180Also known as a “top banner.” Very popular size in Denmark. Performs well when placed above main content.
750×300The third most popular format in Poland (17% of advertising campaigns) and constitutes main alternative for 750×200.
750×200The most popular ad format in Poland used in 53% of advertising campaigns. Performs the best when is placed above or just below the menu of the website.
750×100A very popular format in Poland performing well in both branding and direct response advertising campaigns.
580×400Also known as a “netboard”. Very popular size in Norway. Performs well when embedded within text content.
250×360Also known as a “triple widescreen”. Second most popular size in Sweden. Performs well when placed along webpage sidebars.
240×400Also known as a “vertical rectangle”. Most popular size in Russia.

YouTube advertising formats

There are several types of ads that may appear during or next to your videos when you’ve turned on video monetization. 

The table below reflects ad options available in YouTube Studio, where you can control placement of ads before (“pre”), during (“mid”), or after (“post”) the video.

Video ad formatDescriptionPlatformSpec
Skippable video ads Skippable video ads allow viewers to skip ads after 5 seconds. Computer, mobile devices, TV, and game consolesPlays in video player (option to skip after 5 seconds).
Non-skippable video ads Non-skippable video ads must be watched before a video can be viewed.  Computer, mobile devices, TV, and game consolesPlays in video player. 15 or 20 seconds in length, depending on regional standards.
Bumper ads Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on.Computer, mobile devices, TV, and game consolesPlays in video player, up to 6 seconds long.
Overlay ads Overlay image or text ads that can appear on the lower 20% portion of a video.Computer only468×60 or 728×90 pixels in size

When embarking on a campaign do well to understand your target, your product and the current acceptance ratio. These would guide your choice of ad size.

More Information

Supported ad sizes
YouTube advertising formats
Non-skippable video ads
Technical Specifications
Microsoft Advertising Specs
Yandex Banner Ads
Petal Search Network Ads

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