Apple Ring: Oura CEO backs up rumors and says smart ring should not be launched
Recent statements from Oura CEO Tom Hale have cast doubt on the possibility of Apple launching a smart ring. During the Web Summit in Lisbon, Hale emphasized that Apple is unlikely to introduce a smart ring, despite ongoing speculation about the company's interest in this wearable technology.
Recent statements from Oura CEO Tom Hale have cast doubt on the possibility of Apple launching a smart ring. During the Web Summit in Lisbon, Hale emphasized that Apple is unlikely to introduce a smart ring, despite ongoing speculation about the company’s interest in this wearable technology.
Reasons Behind the Doubts
Hale pointed out several challenges that Apple would face in developing a smart ring. He noted that creating a successful smart ring is difficult, which may deter Apple from pursuing this product category. Additionally, there are concerns that a smart ring could potentially cannibalize sales of the Apple Watch, which is a significant revenue source for the company.
The statement was made by Hale during the Web Summit in Lisbon, Portugal, in an interview with CNBC on Tuesday. In his words:
I think they [Apple] are not convinced about the value of having a ring and a watch together and are not interested in undermining the Apple Watch as a business. I think they probably have their eyes on Samsung and us, but it’s hard to do that product category properly.
Tom Hale, CEO of Oura
Current Status of Apple’s Smart Ring Development
While there have been discussions within Apple’s design team about the concept of a smart ring focused on health and fitness, it appears that there are no active plans to bring such a product to market at this time. This aligns with Hale’s assertion that, despite the buzz, Apple is not moving forward with a smart ring launch in the near future.
In summary, the consensus from industry experts, particularly Oura’s CEO, suggests that an Apple smart ring is not on the horizon, primarily due to technical challenges and strategic business considerations.
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