YouTube starts hiding the ad skip button on mobile
Recently, YouTube has made adjustments to how the skip button for ads appears on mobile devices. This has led to some confusion and concern among users regarding whether the button is being hidden.
Recently, YouTube has made adjustments to how the skip button for ads appears on mobile devices. This has led to some confusion and concern among users regarding whether the button is being hidden.
YouTube’s Clarification
YouTube has stated that it is not hiding the skip button. Instead, the platform is experimenting with a new design approach. The skip button now appears after users have watched a certain portion of the ad, rather than being visible from the start. This change is part of an effort to enhance the ad experience on the platform.
User Experience Changes
Users have reported that the countdown timer for the skip button is no longer visible in its usual spot, which has led to speculation that the button is being intentionally obscured. However, YouTube clarified that while the button’s visibility has changed, it is still functional and can be accessed after a brief viewing period.
While YouTube is altering the visibility and timing of the skip button on mobile ads, the company insists that it is not being hidden entirely. Instead, these changes are aimed at improving the overall ad presentation on the platform.
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