15 Tips to stay ahead on the web – Part 4
Table of Contents
1- Earn Links from High Authority Domains
Earning links from high authority websites play an important role in ranking. So try to get backlinks from high authority websites.
2- Audit Your Backlink Profile
To ensure everything is abided by Google’s Guidelines for backlink scheme. And you should disavow bad backlinks that you find in these audits.
3- Avoid Getting Backlinks from Bad Websites
Links from bad, spammy websites will downgrade your website’s authority, thereby resulting in lower ranking on Google.
4- Diversify Your Backlink Profile
If your website has a big percentage of links that come from a single source (blog comments or forum profiles), Google can consider it a sign of web spam and may penalize your website. Therefore, you should diversify your backlink profile.
5- Have Proper Backlink Anchor
You should have proper anchor texts of your backlinks, explaining clearly what readers will get if they click on a backlink. Having confusing anchor to make it a clickbait might affect your website adversely.
6- Check Internal Link Anchor
According to Brain Dean, “Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.” Make sure you have interlinked web pages properly.
7- Eliminate Poison Anchor Text
Pharmacy keywords, lottery, free win are often signs of spam or a hacked site. So backlinks with poison anchor text can hurt your website’s ranking. Make sure you disavow backlinks with poison anchor text.
8- Avoid Reciprocal Links
According to Google Link Schemes, “excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking should be avoided.”
9- Try to Earn Backlink from Long Content
Ask anyone about the best link building strategy and you will get the same answer – earning backlinks. It has been observed in many studies that long form, editorial content is one of the best tools to earn backlinks.
10- Avoid Backlinks from Poorly Written Content
Acquiring backlinks from poorly written content adversely affect the ranking of a website. You should always try to avoid getting backlinks from thin, spammy content.
11- Build Broken Links
Never ignore broken links as having them sends a sign of a neglected website. You should audit your backlink profile from time to time to find and build broken links.
12- Get Reviews on High Authority Website
More positive reviews build the authority of your website on search engines, thereby improving the chance of getting a higher ranking. So persuade your users to write reviews on high-authority websites, such as Yelp, Better Business Bureau, etc.
13- Aim for Link Earning
Instead of making link building your primary link building strategy, you should aim for creating resources and earning links.
14- Ensure Backlinks Relevancy
You should make sure that the content you’re acquiring backlinks from is relevant to your business. Getting backlinks from irrelevant content might adversely affect your ranking on search engines.
15- Comments on Leading Blogs and Forums
Commenting on leading blogs and forums not only provides you with the tons of referral traffic but also gives you some PR value. However, you should always leave insightful comments, or else Google might punish you considering it a web spam practice.
Till we meet again. Stay awesome ?.
