1- Use a Distinct Color for Links To make your website more user-friendly, you should use a distinct color for links so that users can easily understand where links are. 2- A Line should not be More Than 65 Characters As a big percentage of people read on mobile devices. It is better not to write more than 65 characters in a line. Bonus Points: Thanks for reading so far. We have come to the end of the post. But wait! Here are some bonus points that can help you rank better on search engines. 3- Ask People to Contribute to Your Blog Asking industry experts and influencers to write on…
Continue reading... 15 Tips to stay ahead on the web – Part 6Tag: local SEO
15 Tips to stay ahead on the web – Part 5
1- Create a Detailed Infographic for Link Earning A detailed infographic is one of the best ways to earn backlinks. So include it in your off page SEO activities. 2- Check Your Competitors’ Backlink Profile If you want to outgrow your competitors, you should audit your competitors’ backlink profiles. This will help you plan an aggressive backlink building strategy to beat your competitors. 3- Use Social Media Ads The reach of organic social media sucks. Rarely, you can achieve your business objective through organic promotion. From time to time, you should employ paid social media ads to boost reach. 4- Use PPC Campaigns To provide the much-needed initial boost to your…
Continue reading... 15 Tips to stay ahead on the web – Part 515 Tips to stay ahead on the web – Part 4
1- Earn Links from High Authority Domains Earning links from high authority websites play an important role in ranking. So try to get backlinks from high authority websites. 2- Audit Your Backlink Profile To ensure everything is abided by Google’s Guidelines for backlink scheme. And you should disavow bad backlinks that you find in these audits. 3- Avoid Getting Backlinks from Bad Websites Links from bad, spammy websites will downgrade your website’s authority, thereby resulting in lower ranking on Google. 4- Diversify Your Backlink Profile If your website has a big percentage of links that come from a single source (blog comments or forum profiles), Google can consider it a sign…
Continue reading... 15 Tips to stay ahead on the web – Part 415 Tips to stay ahead on the web – Part 3
1- Check Indexing of Your Pages For maximum benefits, you should get all of your website pages indexed. But sometimes, Google removes web pages from Google index. You should keep checking indexing of your web pages. 2- Check Crawlability Site structure, internal link structure, looped redirects, unsupported scripts sometimes affect crawlability. So you should keep checking crawlability from time to time. 3- Improve Page Speed As mentioned earlier, mobile searches are more than desktop searches now. And Google is experimenting mobile first indexing and will start considering page speed as a ranking factor by July 2018. You should improve page speed of your website. 4- Don’t Forget to Use Canonical Links…
Continue reading... 15 Tips to stay ahead on the web – Part 315 Tips to stay ahead on the web – Part 2
1- Have High-Authority Outbound Links Linking out high-authority websites sends trust signals to search engine, thereby helping a web page rank better. 2- Check Grammar and Spelling Errors Nobody likes reading anything written poorly, nor does Google. Check Grammar and spelling errors on your web pages carefully. 3- Readability of Content You should write in simple, plain English. Why? Increasing readability of your content widens the reach. More people will be able to connect with your content. 4- Have Main Content above the Fold Google’s main objective is to provide search results that meet the searchers’ queries. The Page Layout Algorithm penalizes websites that don’t have much content above the fold.…
Continue reading... 15 Tips to stay ahead on the web – Part 215 Tips to stay ahead on the web – Part 1
1- Unique Domain Name You should pick a unique domain name that is easy to remember and easy-to-pronounce. You might be tempted to pick an exact match domain (EMD). But you should not go for it. A partial match domain (PMD) is not only a safe bet but also provides some SEO benefits. Read Neil Patel’s article on how to choose a domain name for maximum SEO benefits. 2- Use Country TLD Extension If you want your website to rank higher for any particular country, you should opt for a country code top-level domain (.in, .ca, .pt). However, doing so limits your site’s ability to rank globally. 3- Use Keyword in…
Continue reading... 15 Tips to stay ahead on the web – Part 1