3 ways data analytics can fail

Whether you are using a spreadsheet or advanced data analytics with machine learning or AI – unless you are vigilant, your foraging for insights from data can so easily go wrong. A big part of the problem is that ultimately, data is always viewed through a human lens. Unfortunately, our brains did not evolve to process complex numerical data and our instincts, biases and desires can significantly alter our understanding of the data being presented...

Data Analytics: Past, Present and Future

The desire to look into the future is as old as humanity itself. From wanting to know where the next meal is coming from to placing bets on the Grand National – a view of the future has an obvious attraction. Nowadays, businesses are turning from witchcraft and wizardry and looking to something a little more scientific. They want to figure out what is to come and give themselves an edge.  These days, it’s all...

Apple releases iPhoneX

Apple at it usual iPhone series of releases have unveiled their new smartphone offering for the 2017/2018 world market. The sleek smartphone which has defied it older sibling; iPhone 8’s home button for a user involvement gesture art as its new home style. Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap,...