LAVA International Limited, the fastest evolving Indian phones manufacturer, has chosen Ghana to begin its operations in the Sub-Sahara region by launching pocket friendly mobile handset in Accra.
Lava’s entrance into the Ghanaian market follows a successful entry into the African mobile market through Egypt and hopes to, within five years, expand its usage base in Africa.
LAVA has been around for the past 10 years, and the brand is well-known in Asia and the Middle East The launched feature phones for the mass market through Champion Series (C1, A1, N1) and smartphones through Z series (Z81 2GB, Z81 3GB) and Iris 51.
The Indian mobile phones manufacture offers one-year warranty for their mobile phone products. Launching the brand, the Chief Executive Officer for LAVA Africa, Vikram Singh Parmar, the India technology company manufactures every part of the phone itself and takes responsibility for servicing Mr. Rahul Kumar Singh, Country Manager, Lava Technologies, and Mr. Saurabh Verma, Executive Director, Lava Technologies, jointly performed the launch of the entry of Lava phones into the Ghanaian market in Accra.
Mr. Parmar said Ghana today stands at a point where the economy will receive a positive boost, from not only a mutually beneficial trade and intellectual exchange, but also employment generation with the onset of operations of such technologically advanced global brands He said Lava Technologies was hopeful that by the year 2020, they would be taking 20 per cent of the Ghanaian mobile phone market.
He said, he had the full confidence that as people began to use Lava phones their confidence level would boost up; hence, they would become their brand ambassadors. On his part, Vikram Singh Parmar, CEO for Lava Africa, said:The vision of Lava is to make valuable technology accessible to people and empower them to do more and be more.In the last nine years, we have traveled this journey of making this possible and today, we can promise the most trustworthy products and the most reliable user experience to our customers.
Unlike many manufacturers who outsource the production of their products, Lava has Research and Development Centres and manufacturing units based in India, that produces highly reliable products and services.Today, India is the second largest source of computer software in the world after the United States. About 40 percent of the software used today in mobile phones is developed in India.India is the source of programmers and engineers that make up the largest companies in the US Silicon Valley, with more than 300,000 engineers and programmers that own 750 companies, with some of the leading software as well hardware companies having Indians being the CEO of businesses like Google, Microsoft, Adobe and Nokia.