{"id":69654,"date":"2024-11-13T08:03:00","date_gmt":"2024-11-13T08:03:00","guid":{"rendered":"https:\/\/gtechbooster.com\/vine\/b7d69748255c0ec66e4a31bfb5789434\/"},"modified":"2024-11-13T08:03:00","modified_gmt":"2024-11-13T08:03:00","slug":"apple-ring-oura-ceo-backs-up-rumors-and-says-smart-ring-should-not-be-launched","status":"publish","type":"post","link":"https:\/\/gtechbooster.com\/apple-ring-oura-ceo-backs-up-rumors-and-says-smart-ring-should-not-be-launched\/","title":{"rendered":"Apple Ring: Oura CEO backs up rumors and says smart ring should not be launched"},"content":{"rendered":"\n<p>Recent statements from Oura CEO Tom Hale have cast doubt on the possibility of Apple launching a smart ring. During the Web Summit in Lisbon, Hale emphasized that <strong>Apple is unlikely to introduce a smart ring<\/strong>, despite ongoing speculation about the company\u2019s interest in this wearable technology.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reasons Behind the Doubts<\/h4>\n\n\n\n<div class=\"gtech-migrated-from-ad-inserter-placement-2\" style=\"text-align: center;\" id=\"gtech-231112639\"><div style=\"margin-right: auto;margin-left: auto;text-align: center;\" id=\"gtech-3037639736\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/gtechbooster.com\/linkout\/75343\" rel=\"noopener\" class=\"notrack\" aria-label=\"jesdphis\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gtechbooster.com\/media\/2025\/08\/jesdphis.avif\" alt=\"\"  srcset=\"https:\/\/gtechbooster.com\/media\/2025\/08\/jesdphis.avif 1179w, https:\/\/gtechbooster.com\/media\/2025\/08\/jesdphis-768x950.avif 768w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" width=\"300\" height=\"300\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div><p>Hale pointed out several challenges that Apple would face in developing a smart ring. He noted that <strong>creating a successful smart ring is difficult<\/strong>, which may deter Apple from pursuing this product category. Additionally, there are concerns that a smart ring could potentially cannibalize sales of the <a href=\"https:\/\/gtechbooster.com\/i\/apple-watch\/\">Apple Watch<\/a>, which is a significant revenue source for the company.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/gtechbooster.com\/media\/2024\/11\/apple-watch-jpg.avif\" alt=\"Apple Watch\" class=\"wp-image-72630\" srcset=\"https:\/\/gtechbooster.com\/media\/2024\/11\/apple-watch-jpg.avif 1024w, https:\/\/gtechbooster.com\/media\/2024\/11\/apple-watch-768x480.avif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Apple Watch<\/figcaption><\/figure>\n\n\n\n<p>The statement was made by Hale during the Web Summit in Lisbon, Portugal, <a href=\"https:\/\/www.cnbc.com\/2024\/11\/12\/apple-wont-launch-a-smart-ring-says-oura-ceo-its-hard-to-do.html\">in an interview with CNBC on Tuesday<\/a>. In his words:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-width:3px;border-radius:5px\"><blockquote><p>I think they [Apple] are not convinced about the value of having a ring and a watch together and are not interested in undermining the Apple Watch as a business. I think they probably have their eyes on Samsung and us, but it\u2019s hard to do that product category properly.<\/p><cite>Tom Hale, CEO of Oura<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/art19.com\/shows\/beyond-the-valley\/episodes\/89d29347-ea04-49dc-9d7f-3ba43b5a54d1\/embed?theme=dark-blue\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Current Status of Apple\u2019s Smart Ring Development<\/h4>\n\n\n\n<p>While there have been discussions within Apple\u2019s design team about the concept of a smart ring focused on health and fitness, it appears that <strong>there are no active plans to bring such a product to market<\/strong> at this time. This aligns with Hale\u2019s assertion that, despite the buzz, Apple is not moving forward with a <a href=\"https:\/\/gtechbooster.com\/i\/apple-ring\/\">smart ring launch<\/a> in the near future.<\/p>\n\n\n\n<p class=\"cls has-palette-color-14-color has-palette-color-1-background-color has-text-color has-background has-link-color wp-elements-af0e3b632ec8bf14e194ebb133367ce5\">In summary, the consensus from industry experts, particularly Oura\u2019s CEO, suggests that an Apple smart ring is not on the horizon, primarily due to technical challenges and strategic business considerations.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">More Information \u2139<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gtechbooster.com\/i\/apple-ring\/\">Apple Ring<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.cnbc.com\/2024\/11\/12\/apple-wont-launch-a-smart-ring-says-oura-ceo-its-hard-to-do.html\">In an interview with CNBC on Tuesday<\/a><\/li>\n<\/ul>\n<div class=\"gtech-end-cont\" id=\"gtech-1225563101\"><div style=\"margin-right: auto;margin-left: auto;text-align: center;\" id=\"gtech-4168659041\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/gtechbooster.com\/linkout\/76065\" rel=\"noopener\" class=\"notrack\" aria-label=\"26002\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gtechbooster.com\/media\/2025\/10\/26002.jpg\" alt=\"\"  srcset=\"https:\/\/gtechbooster.com\/media\/2025\/10\/26002.jpg 1200w, https:\/\/gtechbooster.com\/media\/2025\/10\/26002-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"500\" height=\"500\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Recent statements from Oura CEO Tom Hale have cast doubt on the possibility of Apple launching a smart ring. During the Web Summit in Lisbon, Hale emphasized that Apple is unlikely to introduce a smart ring, despite ongoing speculation about the company&#8217;s interest in this wearable technology.<\/p>\n","protected":false},"author":7,"featured_media":72629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1915],"tags":[86,2478,88,2479],"class_list":["post-69654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ndocs","tag-apple","tag-apple-ring","tag-apple-watch","tag-oura"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/posts\/69654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/comments?post=69654"}],"version-history":[{"count":0,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/posts\/69654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/media\/72629"}],"wp:attachment":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/media?parent=69654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/categories?post=69654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/tags?post=69654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}