{"id":2037,"date":"2017-12-11T08:00:45","date_gmt":"2017-12-11T08:00:45","guid":{"rendered":"https:\/\/www.gtechbooster.com\/?p=2037"},"modified":"2023-06-21T11:44:10","modified_gmt":"2023-06-21T11:44:10","slug":"youtube-handnotes-for-2020","status":"publish","type":"post","link":"https:\/\/gtechbooster.com\/youtube-handnotes-for-2020\/","title":{"rendered":"YouTube handnotes for 2020"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\">YouTube Gaming cheat sheet 2020<\/pre>\n\n\n\n<p>YouTube CEO, Susan Wojcicki December last year in an interview with <a href=\"https:\/\/www.youtube.com\/channel\/UCo_IB5145EVNcf8hw1Kku7w\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">The Game Theorists<\/a> shared information with the gaming community. The discussion touches on important sections of the gaming community.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Game Theory&#039;s UNCENSORED Interview with YouTube CEO Susan Wojcicki\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/3ap6PTQUMf4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">YouTube handnotes for 2020<\/pre>\n\n\n\n<div class=\"gtech-migrated-from-ad-inserter-placement-2\" style=\"text-align: center;\" id=\"gtech-2062218857\"><div style=\"margin-right: auto;margin-left: auto;text-align: center;\" id=\"gtech-3500909566\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/gtechbooster.com\/linkout\/76065\" rel=\"noopener\" class=\"notrack\" aria-label=\"26002\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gtechbooster.com\/media\/2025\/10\/26002.jpg\" alt=\"\"  srcset=\"https:\/\/gtechbooster.com\/media\/2025\/10\/26002.jpg 1200w, https:\/\/gtechbooster.com\/media\/2025\/10\/26002-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"500\" height=\"500\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div><p>Susan Wojcicki and Eugen from  The Try Guys sits down on  conversation to reflect on the past decade and discuss the new YouTube policy, COPPA and the FTC issues, politics and other issues on the video sharing platform. This includes; demonetization, the algorithm, and the future of YouTube. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Eugene Interviews the CEO of YouTube\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/fKIsuulxJ1I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\">More Information<\/h6>\n\n\n\n<ul class=\"is-style-default wp-block-list\"><li><a href=\"https:\/\/youtu.be\/fKIsuulxJ1I\" class=\"ek-link\">Eugene Interviews the CEO of YouTube<\/a><\/li><li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/youtu.be\/3ap6PTQUMf4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Game Theory&#8217;s UNCENSORED Interview with YouTube CEO Susan Wojcicki<\/a><\/li><\/ul>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-image is-style-editorskit-rounded\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/gtechbooster.com\/media\/2019\/09\/susan-s-letter-to-creators-tuesday-august-272019.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gtechbooster.com\/media\/2019\/09\/susan-s-letter-to-creators-tuesday-august-272019-1024x685.jpg\" alt=\"Susan's letter to Creators: Tuesday, August 27, 2019\" class=\"wp-image-6347\" width=\"768\" height=\"514\" srcset=\"https:\/\/gtechbooster.com\/media\/2019\/09\/susan-s-letter-to-creators-tuesday-august-272019-1024x685.jpg 1024w, https:\/\/gtechbooster.com\/media\/2019\/09\/susan-s-letter-to-creators-tuesday-august-272019-300x201.jpg 300w, https:\/\/gtechbooster.com\/media\/2019\/09\/susan-s-letter-to-creators-tuesday-august-272019-768x514.jpg 768w, https:\/\/gtechbooster.com\/media\/2019\/09\/susan-s-letter-to-creators-tuesday-august-272019.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">Susan's letter to Creators: Tuesday, August 27, 2019<\/pre>\n\n\n\n<p>Preserving openness through responsibility<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Tuesday, August 27, 2019<\/pre>\n\n\n\n<p>\n\nDear creators and artists,<\/p>\n\n\n\n<p>As I do every&nbsp;<a href=\"https:\/\/youtube-creators.googleblog.com\/2019\/04\/addressing-creator-feedback-and-update.html\" target=\"_blank\" rel=\"noreferrer noopener\">quarter<\/a>, I\u2019d like to pause and reflect on my priorities and how I can help you be successful on YouTube. But rather than our usual update on this quarter\u2019s highlights and lowlights, I want to take a minute to talk about something that is incredibly important to me personally, and the future of this platform: openness and how we balance that with our responsibility to protect the community.<\/p>\n\n\n\n<p>YouTube is built on the premise of openness. Based on this open platform, millions of creators around the world have connected with global audiences and many of them have built thriving businesses in the process. But openness comes with its challenges, which is why we also have&nbsp;<a href=\"https:\/\/www.youtube.com\/yt\/about\/policies\/#community-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">Community Guidelines<\/a>&nbsp;that we update on an ongoing basis. Most recently, this includes our<a href=\"https:\/\/youtube.googleblog.com\/2019\/06\/our-ongoing-work-to-tackle-hate.html\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;hate speech policy<\/a>&nbsp;and our&nbsp;<a href=\"https:\/\/youtube.googleblog.com\/2019\/06\/taking-harder-look-at-harassment.html\" target=\"_blank\" rel=\"noreferrer noopener\">upcoming harassment policy<\/a>. When you create a place designed to welcome many different voices, some will cross the line. Bad actors will try to exploit platforms for their own gain, even as we invest in the systems to stop them. As more issues come into view, a rising chorus of policymakers, press and pundits are questioning whether an open platform is valuable&#8230; or even viable.<\/p>\n\n\n\n<p>Despite these concerns, I believe preserving an open platform is more important than ever.<\/p>\n\n\n\n<p>First, openness leads to opportunity. Today\u2019s creators have built an entire creative economy and are redefining the face of media. They are truly next-generation media businesses, with millions of views and global brands, who are contributing to local and global economies, and creating jobs. These are creators that would not have had a chance to break through in a more closed media landscape. Creators like Swedish robotics enthusiast&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UC3KEoMzNz8eYnwBC34RaKCQ\" target=\"_blank\" rel=\"noreferrer noopener\">Simone Giertz<\/a>&nbsp;and blind lifestyle vlogger&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCwf9TcLyS5KDoLRLjke41Hg\" target=\"_blank\" rel=\"noreferrer noopener\">Molly Burke<\/a>, both unconventional in their appeal and passed over by traditional media, are finding huge success on YouTube managing businesses, selling merchandise, creating jobs for other people and creating real economic value in their communities. Or creators like&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/LauraVitalesKitchen\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Vitale<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=V2ffyfoXJOY\" target=\"_blank\" rel=\"noreferrer noopener\">Sallys Welt<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCMmZEL8jV1B61NKAXcyW87A\" target=\"_blank\" rel=\"noreferrer noopener\">Helen&#8217;s Recipes<\/a>&nbsp;have turned their passion for food into full-time professions, complete with successful channels, cookbooks and more. And they are not alone. A&nbsp;report&nbsp;from Ryerson University found that YouTube creators have created 28,000 full time jobs just in Canada. And 20% of eligible Canadian creators are creating jobs for others. Around the globe, the number of channels earning more than $100,000 continues to climb 40% year over year.<\/p>\n\n\n\n<p>Openness has also helped foster community. On an open platform, a shared experience can unite people in amazing ways. For example, Ryleigh Hawkins from New Zealand started her channel,&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCNOume_VesWl0SxPJ9vXLTw\" target=\"_blank\" rel=\"noreferrer noopener\">Tourettes Teen<\/a>, to spread awareness about what it\u2019s like to live with Tourette\u2019s syndrome. Her informative, joyful and humorous videos have earned her fans around the world and let others with this potentially isolating condition know they are not alone. And teens are sharing their&nbsp;<a href=\"https:\/\/mashable.com\/article\/college-rejection-youtube-videos\/#FB9y3Wjdtmq7\" target=\"_blank\" rel=\"noreferrer noopener\">college rejection videos<\/a>, serving as a reminder that this painful moment happens to everyone and people do bounce back.<\/p>\n\n\n\n<p>And finally, openness leads to learning. As a daughter of two teachers and a lifelong learner, I\u2019ve been especially inspired to see Edutubers like&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCiB8h9jD2Mlxx96ZFnGDSJw\" target=\"_blank\" rel=\"noreferrer noopener\">Origin of Everything<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/iberethenorio\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Manual do Mundo<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/misterwootube\" target=\"_blank\" rel=\"noreferrer noopener\">Eddie Woo<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/ExcelIsFun\" target=\"_blank\" rel=\"noreferrer noopener\">Excel is Fun<\/a>&nbsp;turn YouTube into the world\u2019s largest classroom. Every time I meet someone new and ask them about YouTube, I hear a story about something they learned on the site: how YouTube helped a student ace her math homework, a mom fix a broken garage door, or an employee master a new job skill.<\/p>\n\n\n\n<p>Let me be clear, none of this happens without openness. Without an open system, diverse and authentic voices have trouble breaking through. And the voices that do get a platform often sound like those who already have one. That small business built on someone sharing their passion for soapmaking\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=EkPCzwZ_x58\" target=\"_blank\" rel=\"noreferrer noopener\">never takes off<\/a>. That bullied teen can\u2019t find a community that looks and feels like them and lets them know that\u00a0<a href=\"https:\/\/www.youtube.com\/user\/itgetsbetterproject\" target=\"_blank\" rel=\"noreferrer noopener\">it gets better<\/a>. And that curious person obsessed with\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=qFjw6Lc6J2g\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">planetary physics<\/a>\u00a0and looking for a few videos is probably out of luck.<\/p>\n\n\n\n<p>A commitment to openness is not easy. It sometimes means leaving up content that is outside the mainstream, controversial or even offensive. But I believe that hearing a broad range of perspectives ultimately makes us a stronger and more informed society, even if we disagree with some of those views. A large part of how we protect this openness is not just\u00a0<a href=\"https:\/\/www.youtube.com\/yt\/about\/policies\/#community-guidelines\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">guidelines<\/a>\u00a0that allow for diversity of speech, but the steps that we\u2019re taking to ensure a responsible community. I\u2019ve said a\u00a0<a href=\"https:\/\/youtube-creators.googleblog.com\/2019\/04\/addressing-creator-feedback-and-update.html\" target=\"_blank\" aria-label=\"number of times (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">number of times<\/a>\u00a0this year that this is my number one priority. A responsible approach toward managing what\u2019s on our platform protects our users and creators like you. It also means we can continue to foster all the good that comes from an open platform.<\/p>\n\n\n\n<p>Problematic content represents a fraction of one percent of the content on YouTube and we\u2019re constantly working to reduce this even further. This very small amount has a hugely outsized impact, both in the potential harm for our users, as well as the loss of faith in the open model that has enabled the rise of your creative community. One assumption we\u2019ve heard is that we hesitate to take action on problematic content because it benefits our business. This is simply not true \u2014 in fact, the cost of not taking sufficient action over the long term results in lack of trust from our users, advertisers, and you, our creators. We want to earn that trust.<\/p>\n\n\n\n<p>This is why we\u2019ve been investing significantly over the past few years in the teams and systems that protect YouTube. Our approach towards responsibility involves four \u201cRs\u201d:<\/p>\n\n\n\n<ul class=\"is-style-default wp-block-list\"><li>We REMOVE content that violates our policy as quickly as possible. And we\u2019re always looking to make our policies clearer and more effective, as we\u2019ve done with<a href=\"https:\/\/support.google.com\/youtube\/thread\/1063345?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;pranks and challenges<\/a>,&nbsp;<a href=\"https:\/\/youtube.googleblog.com\/2019\/06\/an-update-on-our-efforts-to-protect.html\" target=\"_blank\" rel=\"noreferrer noopener\">child safety<\/a>, and&nbsp;<a href=\"https:\/\/youtube.googleblog.com\/2019\/06\/our-ongoing-work-to-tackle-hate.html\" target=\"_blank\" rel=\"noreferrer noopener\">hate speech<\/a>&nbsp;just this year. We aim to be thoughtful when we make these updates and consult a wide variety of experts to inform our thinking, for example we talked to dozens of experts as we developed our updated hate speech policy. We also report on the removals we make in our quarterly Community Guidelines enforcement report. I also appreciate that when policies aren\u2019t working for the creator community, you let us know. One area we\u2019ve heard loud and clear needs an update is creator-on-creator harassment. I said in my&nbsp;<a href=\"https:\/\/youtube-creators.googleblog.com\/2019\/04\/addressing-creator-feedback-and-update.html\" target=\"_blank\" rel=\"noreferrer noopener\">last letter<\/a>&nbsp;that we\u2019d be looking at this and we will have more to share in the coming months.<\/li><li>We RAISE UP authoritative voices when people are looking for breaking news and information, especially during breaking news moments. Our breaking and top news shelves are available in 40 countries and we\u2019re continuing to expand that number.<\/li><li>We REDUCE the spread of content that brushes right up against our policy line. Already, in the U.S. where we&nbsp;<a href=\"https:\/\/youtube.googleblog.com\/2019\/01\/continuing-our-work-to-improve.html\" target=\"_blank\" rel=\"noreferrer noopener\">made changes<\/a>&nbsp;to recommendations earlier this year, we\u2019ve seen a 50% drop in watch time to this type of content, meaning quality content has more of a chance to shine. And we&#8217;ve begun experimenting with this change in the UK, Ireland, South Africa and other English-language markets.<\/li><li>And we set a&nbsp;<a href=\"https:\/\/support.google.com\/youtube\/answer\/1311392?hl=en&amp;ref_topic=9153642\" target=\"_blank\" rel=\"noreferrer noopener\">higher bar<\/a>&nbsp;for what channels can make money on our site, REWARDING trusted, eligible creators. Not all content allowed on YouTube is going to match what advertisers feel is suitable for their brand, we have to be sure they are comfortable with where their ads appear. This is also why we\u2019re&nbsp;<a href=\"https:\/\/youtube.googleblog.com\/2019\/07\/live-from-vidcon-creating-new.html\" target=\"_blank\" rel=\"noreferrer noopener\">enabling<\/a>&nbsp;new revenue streams for creators like Super Chat and Memberships. Thousands of channels have more than doubled their total YouTube revenue by using these new tools in addition to advertising.<\/li><\/ul>\n\n\n\n<p>The stories I hear from creators like you inspire me every day. The community you\u2019ve created is living proof that an internet that reflects a broad range of ideas can change the world for the better. You\u2019ve built something incredible; it\u2019s our job to strike the right balance between openness and responsibility so that future generations of creators and users can, as well.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> Preserving openness through responsibility <\/p><cite> <em>Susan Wojcicki<\/em> <\/cite><\/blockquote>\n\n\n\n<h6 class=\"wp-block-heading\">More Information<\/h6>\n\n\n\n<ul class=\"is-style-default wp-block-list\"><li><a href=\"https:\/\/youtube-creators.googleblog.com\/2019\/08\/preserving-openness-through-responsibility.html\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Susan Wojcicki: Preserving openness through responsibility<\/a><\/li><li>Susan&#8217;s letter to Creators: April 30, 2019<\/li><\/ul>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-image is-style-editorskit-rounded\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/gtechbooster.com\/media\/2019\/05\/susans-letter-to-creators-april-302019.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gtechbooster.com\/media\/2019\/05\/susans-letter-to-creators-april-302019-1024x685.jpg\" alt=\"Susan's letter to Creators: April 30, 2019\" class=\"wp-image-5239\" width=\"768\" height=\"514\" srcset=\"https:\/\/gtechbooster.com\/media\/2019\/05\/susans-letter-to-creators-april-302019-1024x685.jpg 1024w, https:\/\/gtechbooster.com\/media\/2019\/05\/susans-letter-to-creators-april-302019-300x201.jpg 300w, https:\/\/gtechbooster.com\/media\/2019\/05\/susans-letter-to-creators-april-302019-768x514.jpg 768w, https:\/\/gtechbooster.com\/media\/2019\/05\/susans-letter-to-creators-april-302019.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\">Tuesday, April 30, 2019<\/pre>\n\n\n\n<p> Dear Creators and Artists, It\u2019s hard to believe it\u2019s only April given all that we\u2019ve already witnessed this year. We\u2019ve seen new creative peaks reached by our global creator community, showing even further that you are the heart of YouTube. But we\u2019ve also faced incredible challenges. And given the scale and impact of YouTube, there\u2019s nothing more important than managing our role as a platform responsibly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Living up to our responsibility <\/h3>\n\n\n\n<p>My top priority is responsibility. We\u2019re always balancing maintaining an open platform with managing our community guidelines. But to combat a number of concerning incidents we\u2019ve seen in the last few months, we\u2019ve had to take more aggressive action. <\/p>\n\n\n\n<p>In February, we <a href=\"https:\/\/youtube-creators.googleblog.com\/2019\/02\/more-updates-on-our-actions-related-to.html\">announced <\/a>the suspension of comments on most YouTube videos that feature minors. We did this to protect children from predatory comments (with the exception of a small number of channels that have the manpower needed to actively moderate their comments and take additional steps to protect children). We know how vital comments are to creators. I hear from creators every day how meaningful comments are for engaging with fans, getting feedback, and helping guide future videos. I also know this change impacted so many creators who we know are innocent\u2014from professional creators to young people or their parents who are posting videos. But in the end, that was a trade-off we made because we feel protecting children on our platform should be the most important guiding principle. <\/p>\n\n\n\n<p> The following month, we took unprecedented action in the wake of the Christchurch tragedy. Our teams immediately sprung into action to remove the violative content. To counter the enormous volume of uploaded videos showing violent imagery, we chose to temporarily break some of our processes and features. That meant a number of videos that didn\u2019t actually violate community guidelines, including a small set of news and commentary, were swept up and kept off the platform (until appealed by its owners and reinstated). But given the stakes, it was another trade-off that we felt was necessary. And with the devastating Sri Lankan attacks, our teams worked around the clock to make sure we removed violative content. In both cases, our systems triggered authoritative news and limited the spread of any hate and misinformation. <\/p>\n\n\n\n<p> These issues have also been top-of-mind for policy-makers, press, brands, and advertisers, whom I met with on recent trips to Washington and Asia. I updated them all on the steps we\u2019ve taken around responsibility and also praised the extraordinary talents and importance of our creator economy. You\u2019ve helped drive a remarkable transformation in the media landscape\u2014where we\u2019ve gone from a handful of broadcast networks to millions of channels that connect deeply with each and every person. Your videos not only touch lives, but have created new jobs and the next generation of media companies. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Support creator and artist success<\/h3>\n\n\n\n<p> Everywhere I go I try to meet with creators. Recently, I sat down with a number of creators in Japan and India and did videos with Korea Grandma in Seoul and Prajakta Koli, or MostlySane, in Mumbai. Back at home, I shared drinks and some honest conversation with Shane Dawson, James Charles, Collins and Devan Key, Ethan and Hila Klein, and Safiya Nygaard. It was inspiring to see how all these creators have invested so deeply in YouTube. <\/p>\n\n\n\n<p> The feedback I heard from these discussions was especially important. A top issue was wanting more clarity around community guidelines and advertiser friendly policies so there\u2019s more predictability on monetization and our recommendation system. They\u2019re also looking for better representation of creators on trending. They\u2019re frustrated with copyright claims that are less than 10 seconds or incidental. And they say the online harassment from fellow creators is growing and needs to be addressed.<\/p>\n\n\n\n<p> I\u2019d like to address these issues one by one. First, we plan to add more detail to our policies so that creators can make the best decisions on their content. Our Self Certification pilot is a great example of why this is so crucial. With this program, creators can self report how their video complies with ad policies and build up trust that our systems adjust to. This helps creators gain a better understanding of our guidelines and delivers clearer results for them and for advertisers. We\u2019ve rolled out this pilot to over one thousand channels and I\u2019m hopeful we will find a way to make it available to more monetizing channels. And on monetization, we\u2019ll continue to focus on increasing the accuracy of the classifiers representing the advertising friendly guidelines, something we know is important for all creators. Since January, we\u2019ve already improved the precision of the classifier by 25%.<\/p>\n\n\n\n<p>On the trending tab, we\u2019ve heard it doesn\u2019t seem to reflect what people are watching on the platform and that too many of the same creators show up time and time again. One thing to keep in mind is that trending is meant to show content that a wide range of viewers would find interesting. So we\u2019re especially careful about the safety of these videos and we ensure they don\u2019t contain profanity or mature content. Eligible videos are then ranked based on a calculation of their \u201ctemperature\u201d\u2014how quickly that video is generating views. But we want to better showcase our creators. Going forward, our goal is to have at least half the videos on trending come from YouTubers (with the remainder coming from music and traditional media), something we\u2019re close to already but will expand on. We also plan to make sure this is a diverse set of creators. And we\u2019ll continue to ramp up our Creator on the Rise and Gaming Creator on the Rise initiatives.<\/p>\n\n\n\n<p>We also heard firsthand that our Manual Claiming system was increasingly being used to claim very short (in some cases one second) content or incidental content like when a creator walks past a store playing a few seconds of music. We were already looking into this issue but hearing this directly from creators was vital. We are exploring improvements in striking the right balance between copyright owners and creators.<\/p><div class=\"gtech-mid-cont\" style=\"text-align: center;\" id=\"gtech-2246079632\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"gtech-2429498125\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/gtechbooster.com\/linkout\/78735\" rel=\"noopener\" class=\"notrack\" aria-label=\"005\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gtechbooster.com\/media\/2026\/03\/005.webp\" alt=\"\"  srcset=\"https:\/\/gtechbooster.com\/media\/2026\/03\/005.webp 1000w, https:\/\/gtechbooster.com\/media\/2026\/03\/005-768x768.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" width=\"500\" height=\"500\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>\n\n\n\n<p> Finally, I take it very seriously when creators share stories of experiencing harassment on the platform. While criticism from fellow creators can be constructive, any threats or doxing crosses the line. Such behavior is already prohibited by our policies. But stay tuned as we will do more to discourage this from happening on the platform.<\/p>\n\n\n\n<p>To help more creators find their audience, we\u2019ve been ramping up our NextUp creator camps, with recent editions in Jakarta and London. And we\u2019re seeing exciting momentum for YouTube around the world, not just for creators but also artists.<\/p>\n\n\n\n<p>With the launch of YouTube Music in India, Japan, and Argentina, we\u2019ve witnessed musical artists big and small reach new audiences internationally, and the free, ad-supported streaming app is now available in 43 countries, with more to come.<\/p>\n\n\n\n<p>But we are also still very concerned about Article 13 (now renamed Article 17) \u2014 a part of the Copyright directive that recently passed in the E.U. While we support the rights of copyright holders\u2014YouTube has deals with almost all the music companies and TV broadcasters today\u2014we are concerned about the vague, untested requirements of the new directive. It could create serious limitations for what YouTube creators can upload. This risks lowering the revenue to traditional media and music companies from YouTube and potentially devastating the many European creators who have built their businesses on YouTube. <\/p>\n\n\n\n<p>While the Directive has passed, there is still time to affect the final implementation to avoid some of the worst unintended consequences. Each E.U. member state now has two years to introduce national laws that are in line with the new rules, which means that the powerful collective voice of creators can still make a major impact.<\/p>\n\n\n\n<p>We must continue to stand up and speak out for open creativity. Your actions have already led to the most popular Change.org petition in history and encouraged people to reach across borders. This is not the end of our movement but only the beginning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Improving communication and engagement<\/h3>\n\n\n\n<p> Personally, and as a company, we are committed to listening to your feedback and concerns. Just like last year, we\u2019ll be making a big push to meet creators where they want to communicate\u2014 through social, video, and one-on-one sessions. I plan on sitting down with more creators in 2019, focusing on the issues that are most important to you. Let me know who you\u2019d like to see me meet with &#8211; I\u2019m open to suggestions!<\/p>\n\n\n\n<p>Hopefully, most of you have tried out YouTube Studio Beta, which we\u2019ve built to give creators even more updates and news. It offers a Known Issues bulletin on the dashboard that lists outages, bugs, or issues going on with YouTube, and a new Analytics experience with long-requested metrics like impressions, thumbnail click-through rates, and unique viewers. We&#8217;ve also recently improved our support of InfoCards and EndScreens in the new Studio, as well as Comparisons in Analytics. Your feedback has been crucial to these improvements, and more real-time data is coming soon. <\/p>\n\n\n\n<p>Since so many creators have told us that the community guidelines strike system felt inconsistent and confusing, we updated our policies to a simpler and more transparent system. Every creator now gets a one-time warning that allows them to learn about our policies before they face penalties on their channel. Each strike, no matter if it comes from the videos, thumbnails, or links, gets the same penalty. On top of adding new mobile and in-product notifications about a strike, our email and desktop notifications will provide more details on which policy was violated.<\/p>\n\n\n\n<p>Like all of you, YouTube is continually adapting to keep up with a fast-changing world. But the one thing that won\u2019t change is the fact that our past, present, and future success starts with our creators. Many of you have been with us since our early days, and have built YouTube into the vibrant community it is today. And that\u2019s why we\u2019re focused on supporting your growing businesses, both through improving responsibility on the platform and by creating more opportunities for you to engage and build audiences.<\/p>\n\n\n\n<p>Being a creator can be rewarding, exhilarating, challenging, and exhausting all at once. But the hard work is worth it. You\u2019re at the cutting edge of culture.Your stories are helping the world to connect and learn. Please continue to share your voice and your feedback with us\u2014it helps us make our platform stronger. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> Addressing creator feedback and an update on my 2019 priorities<\/p><cite> Susan Wojcicki &#8211; YouTube CEO<\/cite><\/blockquote>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-image is-style-editorskit-rounded\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/gtechbooster.com\/media\/2017\/12\/susan-wojcicki-share-plans-for-youtube-creators.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/gtechbooster.com\/media\/2017\/12\/susan-wojcicki-share-plans-for-youtube-creators.jpg\" alt=\"Susan Wojcicki share plans for Youtube Creators\" class=\"wp-image-2117\" srcset=\"https:\/\/gtechbooster.com\/media\/2017\/12\/susan-wojcicki-share-plans-for-youtube-creators.jpg 800w, https:\/\/gtechbooster.com\/media\/2017\/12\/susan-wojcicki-share-plans-for-youtube-creators-300x156.jpg 300w, https:\/\/gtechbooster.com\/media\/2017\/12\/susan-wojcicki-share-plans-for-youtube-creators-768x399.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>  Monday, December 11, 2017<\/p>\n\n\n\n<p>CEO of Youtube, Susan Wojciki o the 4th of December shared her thoughts and plans for YouTube and its Creators. Here is what\u00a0 she had to say;<\/p>\n\n\n\n<p>Dear creators,<\/p>\n\n\n\n<p>Every year, I&#8217;m reminded of how unique and special our YouTube community is and 2017 is no different. This was a year of amazing growth and innovation, but I wanted to take this opportunity to reflect on what has also been a very tough year for our creator community. <\/p>\n\n\n\n<p>In the past year, we saw a significant increase in bad actors seeking to exploit our platform, from sharing extremist content and disseminating misinformation, to impersonating creators, to spamming our platform with videos that masquerade as family-friendly content, but are not. These actions harm our community by undermining trust in our platform and hurting the revenue that helps creators like you thrive.<\/p>\n\n\n\n<p>In light of this, we\u2019ve just announced new actions to protect our community from inappropriate content. We want to give creators confidence that their revenue won\u2019t be harmed by bad actors while giving advertisers assurances that their ads are running alongside content that reflects their brand\u2019s values.<\/p>\n\n\n\n<p>To do that, we need an approach that does a better job determining which channels and videos should be eligible for advertising. We\u2019ve heard loud and clear from creators that we have to be more accurate when it comes to reviewing content, so we don\u2019t demonetize videos (apply a \u201cyellow icon\u201d) by mistake. <\/p>\n\n\n\n<p>We are planning to apply stricter criteria and conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should. This will help limit inaccurate demonetizations while giving creators more stability around their revenue. We will be talking to creators over the next few weeks to hone this new approach.<\/p>\n\n\n\n<p>As I\u2019ve said many times over the years, creators are the lifeblood of YouTube\u2019s community. It is their originality, authenticity, talent and dedication that attracts a global audience to YouTube. It is their passion and presence that turns casual viewers into devoted fans who are eager to learn, share and come together. And it is their inclusiveness that gives over a billion people who visit YouTube every month a place to belong.<\/p>\n\n\n\n<p>Though it\u2019s been a difficult year, time and again, we\u2019ve seen our creators come together to do incredible things on YouTube. We saw an acceleration in channel subscriptions, bringing the total number of channels to hit the 1 million subscriber milestone to well over 5,000. We saw a Reggaeton song explode in global popularity, <strong>becoming the most-watched YouTube video in history<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Luis Fonsi - Despacito ft. Daddy Yankee\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/kJQP7kiw5Fk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>And we saw our creators rally their fans after natural disasters in Mexico City and Houston to raise millions for relief, or engage world leaders from Joko Widodo to Jean-Claude Juncker on important issues.<\/p>\n\n\n\n<p>These stories are at the heart of what makes YouTube\u2019s community so special. It\u2019s a place where creators and fans can come together to reach new heights, break records and turn an online audience into a real-world movement. <\/p>\n\n\n\n<p>That\u2019s why we need to do all we can to protect this community, to counter threats from bad actors and to ensure that YouTube remains a place where all creators can thrive.<\/p>\n\n\n\n<p>Thats right, there is much hope for Youtube Creators in the coming days.<\/p>\n<div class=\"gtech-end-cont\" id=\"gtech-3680345146\"><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"gtech-3008507731\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/gtechbooster.com\/linkout\/78735\" rel=\"noopener\" class=\"notrack\" aria-label=\"005\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gtechbooster.com\/media\/2026\/03\/005.webp\" alt=\"\"  srcset=\"https:\/\/gtechbooster.com\/media\/2026\/03\/005.webp 1000w, https:\/\/gtechbooster.com\/media\/2026\/03\/005-768x768.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" width=\"500\" height=\"500\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Susan Wojcicki and Eugen from The Try Guys sits down on conversation to reflect on the past decade and discuss the new youtube policy, COPPA and the FTC issues<\/p>\n","protected":false},"author":7,"featured_media":7180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1915],"tags":[770,915],"class_list":["post-2037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ndocs","tag-susan-wojcicki","tag-youtube"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/posts\/2037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/comments?post=2037"}],"version-history":[{"count":0,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/posts\/2037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/media\/7180"}],"wp:attachment":[{"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/media?parent=2037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/categories?post=2037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtechbooster.com\/api-json\/wp\/v2\/tags?post=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}