1- Use a Distinct Color for Links
To make your website more user-friendly, you should use a distinct color for links so that users can easily understand where links are.
2- A Line should not be More Than 65 Characters
As a big percentage of people read on mobile devices. It is better not to write more than 65 characters in a line.
Thanks for reading so far. We have come to the end of the post. But wait!
Here are some bonus points that can help you rank better on search engines.
3- Ask People to Contribute to Your Blog
Asking industry experts and influencers to write on your blog. This will increase the traffic on your blog. Influencers and industry experts tend to have a big list of followers, so you will see a traffic boost when they will share their guest posts published on your blog.
4- Do Google Maps Marketing
As Google Maps results also appear in search results, you cannot ignore Google Maps Marketing if you want to outgrow your competitors. It is the best tool to target locals.
5- Do local SEO
Local SEO is important to reach prospects in your locality. So follow the best local SEO strategies to dominate local ranking.
6- Optimize for ‘Near Me’ Searches
With the growth of mobile searches, more and more people are now conducting ‘keywords + near me’ searches. Therefore, you should optimize your business for keywords+near me searches.
7- Avoid Temporary Link Scheme
Adopting a temporary link building scheme will do more harm than any good to your website, so you should avoid it. Here are Google’s Guidelines for Link Schemes.
8- Never Ignore Google Webmaster Messages
Google Webmaster messages often provide you with early warnings of what went wrong with your website. Therefore, you should never ignore Google Webmaster messages.
9- Never Have Ads above the Fold
Having ads above the fold can get your website penalized under Page Layout Algorithm. So you should avoid it.
9- Never Hide Affiliate Links
You should never hide affiliate links. According to Brain Dean, “Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site”.
10- Get Brand Mentions on News Sites
Getting brand mentions on news sites not only helps in PR but also helps in building a reputation on search engines. So never ignore any opportunity to get brand mentions on news sites.
11- Create official LinkedIn Company Page
Most real businesses have LinkedIn company pages. So having an officiant LinkedIn company page will be beneficial.
12- Incorporate User-Generated Content
People trust user-generated content, so does Google. Incorporating user-generated in your SEO and content marketing strategies will yield better results.
13- Avoid Excessive 301 redirects
Links coming from 301 redirects dilute some page rank value. So you should avoid excessive 301 redirects.
14- Use Google Analytics
Any SEO checklist 2018 will not be complete without emphasizing the importance of using Google Analytics. You will get tons of intelligent insights to optimize your SEO campaigns for better results.
15- Have a Human Editor on Your Blog
Having editors can help. Though never confirmed, Google filed a patent for system and method for supporting editorial opinion in the ranking of search results.
Extra 3 for the road.
16- Promote Your Content Aggressively
Needless to say, how good your content is, it will not bring you maximum results unless you promote your content aggressively. I believe you should focus 50% of your efforts on content creation and 50% on content promotion.
17- Use Skyscraper Technique
Use Skyscraper technique to maximize the success of your content. Brian Dean was able to boost his site traffic by 110% in just 14 days with this technique.
18- Do Influencer Marketing
Influencer marketing is a great way to amplify the reach of your content. When an influencer shares your content, not only more people will see your content but more people will also trust your content.